The Holly Park Square Portfolio

Holly Park Square arrived to us as eight units inside a larger 66-unit multifamily asset — un-launched, unbranded, and generating zero short-term rental revenue. The ownership group needed a partner who could underwrite the opportunity, launch it from scratch, and operate it with the same discipline they applied to the rest of the portfolio.

This was not a turnaround. It was a build: pricing strategy, listing architecture, guest operations, and asset protection, all established from a blank slate across a live, occupied property.

We priced against real comparable one-bedroom inventory in the immediate submarket — not blanket algorithmic suggestions — and rebuilt each listing around the signals that actually move Airbnb and VRBO search ranking: response time, photography sequencing, and review velocity.

Turnovers were run to a hotel-grade standard from day one, with vendor relationships negotiated at cost — no markups passed to the owner. The goal was never occupancy for its own sake; it was occupancy that protected the asset the yield was built on.

Over 39 months, the eight-unit program generated $330,852 in owner earnings from a zero-revenue starting point, while running $20 above comparable one-bedroom ADR and 30 percentage points above comparable occupancy in the same submarket.

The underlying 66-unit asset held 87% occupancy across the engagement — a signal that the short-term rental program strengthened the broader property rather than competing with it.